Vision Architect.
I resolve organisational problems by scoping, designing, then building custom AI tools — the output of a team, the strategic depth of a consultancy, from a single operator.
Three stages. One operator. No handoffs.
Define the real problem.
Most organisations feel the pressure but can't articulate the pinch point. I find the cross-functional problems hiding between departments — and define them clearly enough to solve.
Architect the intervention.
Simple frameworks that move you toward the goal at pace. The right solution is the one your organisation can actually implement — I design for what change really costs.
Build it. Ship it.
Strategy decks don't solve problems — working solutions do. I stay through delivery: production software, launch campaigns, operating frameworks. Deployed, not proposed.
Because diagnosis, design and delivery live in one head, nothing is lost in translation — and nothing waits on a team’s calendar.
↳ Accelerated timelines by defaultFour ways to work with me.
Fractional strategic advisory
Embedded advisor at formation, pivot or launch stage. Positioning, organisational design, leadership alignment — the thinking partner who has operated a business, not just planned one.
AI product building
From problem definition to production-deployed software — solution architecture, reference frameworks and AI-assisted development. What traditionally needs a full team, delivered by one.
Diagnose–design–deliver projects
A defined operational problem, taken end to end. Clear scope, accelerated timeline, working output — messaging, process, platform or all three.
AI adoption coaching
I've made AI a core capability multiplier in my own work. I show your team how to do the same — practical, tool-level, embedded in real workflows rather than theory.
Proof, not promises.
The Ecommerce AcceleratorAI Product Builder · 2026—
www.theecommerceaccelerator.comBuilding the marketing content engine inside TEA's AI ecosystem for eCommerce — shipped, in production, used daily by active DTC brands.
It's the vision come to life.
Ruby's Learning AppPersonal Build · 2026—
Designed and built a daily spaced-practice maths and literacy app shaped around one learner and her specific learning needs. Each exercise addresses challenges identified by industry professionals and aligns her progress with recognised standards (UK Functional Skills) — adaptive practice, spoken prompts, progress tracking — iterated daily against real use.
GrooveFounder & Product Lead · 2026—
Conceived, designed and shipped a live, AI-powered health app — meal logging with AI calorie estimation, meal planning, weight-trend analytics and AI-generated weekly reviews — built end to end by directing AI development tools, without writing code.
CompassWisdom Lab · 2025—
compass.wisdomlab.aiIdentified a documentation gap in regulated training organisations, then designed and built an AI-powered platform generating compliance-aligned documents — full product lifecycle, one operator, production-deployed.
It's fricken awesome. We built a full training package this week the usual way — round-table, our manuals, AI — in about three hours. The dashboard got me to nearly the same place in twenty minutes.
Spectre GlobalStrategic Advisor · 2025—2026
www.spectreglobal.coEmbedded at formation stage: strategic positioning, organisational design and launch readiness — translating ambiguous founding-stage ideas into structured, actionable plans with board-level reporting.
LoveSkin®Founder · 2015—2025 · Acquired
www.loveskin.co.nzBuilt a D2C skincare brand from concept to acquisition by an NZX-listed company. Every function — product, manufacturing, ecommerce, marketing, P&L — through to leading the exit end to end.
An owner-operator perspective: I understand how decisions ripple across functions and what change actually costs to implement.
My career runs from the New Zealand Police — where problems arrive unstructured and the timeline is now — through a decade building and exiting my own consumer brand, to advising and building AI-native products across three continents.
That arc is the point. I’ve operated under real constraints, owned a P&L, led an acquisition, and adopted AI early enough to rebuild how I work around it. I know the difference between planning a strategy and knowing what it takes to make it work across a whole business.
Bring me the problem you can’t quite articulate.
That’s usually the one worth solving. One message, no forms, no intake process — tell me what’s not working.